About Our Brand

About Our Logo

The institutional logo will benefit McHenry County College through improved recognition and professional appearance. It plays an important role in helping build awareness and shift perceptions. The logo serves as a visual representation of all the things that make the MCC learning experience so distinctive and valuable. It is a strong balance of stability and innovation/growth, and it will be just as fresh and relevant in 20 years as it is today.

The Three Peaks

This design element next to the name represents our three core attributes of change-ready, community, and quality. These peaks appear so prominently because the attributes are at the foundation of what the institution does. The abstract “M” that subtly appears in the design, and the look and feel of the logo as a whole, provide a nod to MCC’s strong programs in the arts. The design gives a feeling of evolution, movement, and innovation, which is reflective of MCC’s constant evolution and the way it adapts to the needs of its students, as well as McHenry County.

Our Name

The College’s name appears distinctly in the institutional logo. It speaks to our history and the solid roots of the College. The presentation of the name conveys the notion of strength, stability, consistency, and confidence.

Our Message

The MCC Brand expresses three attributes—or descriptions—that define the institution:

Change-Ready: Anticipating the changing educational needs of our district.
Community: Building a community of learners.
Quality: Delivering quality through our people and our programs.

The brand attributes should be used regularly in all communications, including conversations with students or visitors.

MCC’s brand messaging will be to dispel misperceptions about the quality of education provided at MCC, and position the College as an ideal choice for success-oriented individuals who are focused on today’s realities with regard to higher education.

Your Role

Each of us at MCC has the ability to inspire, engage, and transform learners through quality, meaningful, educational opportunities.

Imagine waking up each morning knowing you will change someone’s life. After all, that is what the MCC Brand is all about—how we can best serve our community of learners.