Our Brand

The MCC Brand is our reputation, and it is about the experiential promise the College makes to its audiences and how well it upholds that promise. To be effective, the MCC Brand must strengthen the awareness and relevance of the College to our community.

The MCC Brand is built upon attributes and strengths that truly characterize the institution and is something the entire College community can stand behind. It can enhance the ability to attract first-tier employees and higher-performing students. It can help MCC weather crises and dispel negative misperceptions. Above all, it can foster a sense of pride among employees, students, alumni, and McHenry County as a whole.

Ultimately, it is the MCC Brand that will position McHenry County College to convey its story to the world.

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