Hospitality Marketing Specialist

Marketing is an important part of ensuring success in the hospitality industry. To attract customers to your business, you need to understand your customers’ needs and be able to efficiently and effectively communicate how your business can meet those needs. As you earn your Hospitality Marketing Certificate, you’ll learn how different sectors of the hospitality industry develop marketing strategies to promote their products and services and drive revenue. You’ll prepare and present marketing plans, develop and execute digital marketing strategies, and research appropriate marketing materials to promote a business.

Contact (815) 479-7521 with specific questions about this program.

(in-district) Total Amount: $7,958.75

Credit Hours to Complete: 35

Weeks to Complete: 48


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Career Outlook

Related Programs

  • Culinary Management AAS Become familiar with the range of opportunities found in the hospitality field and learn skills for starting positions within various settings of the foodservice industry.
  • Baking and Pastry Management AAS Learn through lectures, demonstrations, and hands-on applications in our commercial-grade kitchen labs.
  • Assistant Restaurant Manager Certificate If you see yourself using your culinary arts education in a management role, you'll benefit from the opportunity to apply the knowledge you gain from your courses in real-world settings.
  • Beverage Management Certificate Learn how to plan a successful beverage operation, including regulatory requirements, employee training, and merchandising of beverages.
  • Chefs Assistant I Certificate Build a strong foundation that allows you to further specialize as you progress in your career in the culinary industry.
  • Baking and Pastry Assistant I Certificate Builds a strong foundation that allows you to further specialize as you progress in your career in the baking and pastry industries.

What you need to know about getting your Hospitality Marketing Specialist (CIP 52.0905)

Total Hospitality Marketing Specialist Costs
Cost in-district out-of-district out-of-state international
Tuition $4,077.5 $11,680.55 $16,762.9 $16,762.9
Additional Costs $3,881.25 $3,881.25 $3,881.25 $3,881.25
Program Total $7,958.75 $15,561.8 $20,644.15 $20,644.15

What makes MCC's Hospitality Marketing Specialist program better than, or distinct from, similar programs at other institutions?

  • MCC has worked closely with restaurant owners, managers, and hospitality-related businesses in the district to develop curriculum to address the type of skill sets that they need developed in order to fill vacant positions. These advisory board members have consistently advised of the need for advanced alcohol service training and hospitality management training.
  • Many of the classes required for this certificate are stackable into our culinary or pastry AAS degrees.
  • The college has partnered with Woodstock North High School and Crystal Lake South High School to offer dual credit opportunities where appropriate.
  • The certificate program includes experience in the back of the house and front of the house for both baking and culinary disciplines. MCC is one of the few culinary programs to have both a student-run bakery and a restaurant.
  • Our culinary certificates lead to transfer opportunities in hospitality management programs that offer bachelor’s degrees.
    • MCC has articulation agreements for hospitality programs with Southern Illinois University and guaranteed admission agreements with Northern Illinois University, and Roosevelt University.

How will MCC's Hospitality Marketing Specialist program prepare me for my career or connect me to opportunities?

  • Courses are taught by industry experts in the hospitality industry as well as experts in the marketing field. You'll develop a hospitality resume, hospitality portfolio and Linkedin profile in CLM 100 (Introduction to Hospitality).
  • You'll be encouraged to take advantage of the Career Services department and the resources available for career information, resume building and job search activities.

Outside the Classroom

You'll have the opportunity to work in Sweet Scots and Tartan Bistro to better understand both back of the house and front of the house skills needed to run a profitable restaurant.

Additional information:

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Semesters to complete assumes students are taking a full-time credit load of 12 credits per semester (the minimum required for federal financial aid).

Proportion of students completing in normal time is the percentage of completers who earned the credential within the specified time of their first enrollment at the College.

Students attending part-time or changing their program of study are two common reasons why they may not complete in "normal" time.

Tuition and fees are set by the Board of Trustees. Prices for books and supplies are subject to change.

See additional information about international student costs.