MCC LIBRARY RESOURCES

MKT 110 , Principles of Marketing

Country Research

This guide has been prepared by the MCC reference librarians to assist you with research for your class. If you need further assistance, please stop by the reference desk to consult with a librarian.

Reference Sources

Reference Sources are a good place to start your research. They can give you a concise overview of your topic, background information, facts & statistics, plus help you define and spell words, and focus your topic. Reference Sources include both books located in the Reference Collection and databases accessible on the Library Web Site under the link Reference Databases.

Call Number Title

REF GN307.C68

Countries and Their Cultures

REF GN550.E53

Encyclopedia of World Cultures

REF GT150.C85

CultureGrams

REF HC59.S734

State of the World

REF HC427.95.D65

Doing Business with China

REF HF1010.N37

Nations of the World: A Political, Economic, and Business Handbook

REF HF1416.M78

Dun and Bradstreet’s Guide to Doing Business Around the World

REF HF1584.7.D65

Doing Business with Saudi Arabia

REF HF3630.2.Z6.D63

Doing Business with Russia

REF HF5389.M375

Global Business Etiquette

REF HF5389.M67

Kiss, Bow, or Shake Hands: Europe

REF HF5415.127.M376

Market Share Reporter

REF JA51.S7

The Statesman’s Yearbook

REF JF37.P6

Political Handbook of the World

Reference Databases:

Some reference sources are available not only in print, but also online through the library web site. These sources often combine a variety of information found in other sources. They are full-text, and most are available off-campus with passwords you may obtain from the Reference Desk. Some of the reference databases useful for this subject area are listed below:

Database Name

Vendor Name

Daily Life Online

Greenwood Publishing Group

 

Books & Media

The Stacks contain books and audiovisual items that may be borrowed or "checked out" of the library. These resources are useful when you need a more in-depth study of a topic than can be provided in reference sources alone. Use the Library's Online Catalog to determine what resources are available on your topic and the call number and location in the library. If our library does not own the necessary resources for your research needs, you may request additional items be ordered through interlibrary loan.

Possible search terms to use for your topic are:

Sample Keyword Searches

Sample Subject Headings

international business

investments, foreign

business and europe

international trade

india and culture

corporate culture

asia and etiquette

business etiquette

Article Databases

Periodicals consist of popular magazines, newspapers, trade and scholarly journals. Magazine & newspaper articles can be good sources to use for very current information, to focus on specific topics or aspects of a topic, to find reviews, and for opinions. Trade journals are helpful to follow trends and career opportunities within a field, and to find practical tips and techniques to use "on the job". Scholarly journals give details of actual research studies that have been conducted and/or scholarly treatment of discipline specific topics. All of these resources can be located using the article databases located on the library web site.

Recommended Databases for periodical articles

Database Name Vendor Name

Academic Search Premier

EBSCO

Business Source Elite

EBSCO

Regional Business News

EBSCO

ArticleFirst, ECO

FirstSearch

Passwords to access the library databases from off-campus are available on the pink handout MCC Library Database Chart. If you have not received this handout, please ask for it at the Reference Desk.

Internet Resources

Recommended web sites for this subject are listed below. For additional web sites on this subject, refer to MCC Library's Web Sites by Subject link on the library web site.

Web Site Address

CIA World Factbook

www.cia.gov/library/publications/the-world-factbook/

The Economist Country Briefings

www.economist.com/countries/index.cfm

globalEDGE™

globaledge.msu.edu
International Travel: U.S. Dept. of State travel.state.gov

Intute World Guide

www.intute.ac.uk/sciences/worldguide/

NationMaster

www.nationmaster.com

Virtual World Trade Reference Room

ita.doc.gov/td/industry/otea/ref-room.html#nats


Remember to carefully evaluate information found on the Internet. Unlike most traditional print sources, Internet sources may not go through any review process before the information is made available to the public. Anyone can create and publish a web site. If you need help evaluating your sources, please ask at the Reference Desk for guidance. For critieria to use to evaluate your sources refer to our handout on Evaluating Sources. It is available at the Reference Desk.

http://www.mchenry.edu/library